This campaign leverages the success of well-known LGBT people to create an affirming, positive frame to speak about LGBT employment discrimination where it exists. Representatives were carefully selected to represent a broad examples of diversity, both in personal identity and in the career choices they have made.
This approach invites the viewer to cheer the success of existing LGBT heroes and in turn, connect their success to the progressive policies where they live and have built their remarkable careers. This campaign also reinforces the idea that LGBT people are valuable contributors to any workforce and deserve to be judged on their performance only. Any other standard is just plain bad for business, and not a standard that is embraced by the Fortune 500, the electorate or sports and entertainment audiences.